Yesterday Levi Strauss & Co. announced that it will present the Santa Clara Stadium Authority, the future home of the San Francisco 49ers Football Club a proposal for a 20-year, $220 million naming rights agreement for ”Levi’s® Stadium”. The apparel company is proposing a naming rights partnership with the Santa Clara Stadium Authority and San Francisco 49ers that would make the company an official sponsor of the 49ers, and feature premium interior and exterior branding of the new Levi’s® Stadium. The new stadium will be a multipurpose facility to support major entertainment opportunities as well as the home to the San Francisco 49ers. The $1.2 billion venue will have 1.85 million square feet, seat approximately 68,500 and will feature an expected 165 luxury suites and 8,500 club seats.
Levi Strauss & Co. CEO Chip Bergh said, “Levi’s® Stadium will connect two iconic Bay Area brands that share similar values, a rich heritage and a pioneering spirit. Joining the incredible legacy of the 49ers organization is a perfect fit for the Levi’s® brand – and a chance for us to engage with sports and music fans across the Bay Area and around the world.”
San Francisco 49ers CEO Jed York said, “49ers have worn Levi’s® jeans since the Gold Rush era. We are so honored to have the perfect partner for the premier outdoor sports and entertainment venue in the world. A model of innovation and sustainability, Levi’s® Stadium will bring to life all that is special about the Bay Area.”