Last week, when looking at tips for being successful in the sales process, I mentioned the importance of attitude. We are often reminded of the importance of attitude. Sometimes though, people tell me about the importance of knowledge or hard work. I remind them that they are both important, but that having the right attitude is the most important. Then I ask them to do the following.

Write the word knowledge and assign the corresponding number value to each letter based on its position in the alphabet and tell me what it adds up to. Then do the same with hard work. Here is what you get.

K      N    O   W   L    E  D  G  E

11+14+15+23+12+5+4+7+5 = 96%

H  A   R   D   W   O    R   K

8+1+18+4+23+15+18+11 = 98%

Both are great, but fall just short of the elusive 100% plateau. Then do the same with attitude and here is what you get.

A   T     T    I    T    U   D  E

1+20+20+9+20+21+4+5 = 100%

Do you think it is just a coincidence?

© 2017. All rights reserved.


  1. I N E B R I A T I O N
    9+14+5+2+18+1+20+15+14 = 98%

    Just as good as knowledge or hard work.

    S K U L L D U G G E R Y
    19+11+21+12+12+21+7+7+5+18+25 = 158%

    By this logic, clearly the way to the top!

    (This is why I’m not allowed to have nice things.)

    • Shaun.. lol. Leave it to you.

  2. Nice one Brent, food for thought as always.

    CONVENIENT = 121% I love Math (Not!) but…..
    JUST GIVE UP = 151% That’s the answer.

    • Thanks Jim… I presume you saw the one above… inebriation – 98%! Hope to connect when I am in TO again. Congrats to Scotiabank on the MLSE deal… just think… that “hockey” channel and the first naming was all under your regime… I am sure no one mentioned that!


Submit a Comment

Your email address will not be published. Required fields are marked *

Share This