Dec 20, 2022 | Tuesday Morning Commentary
I want to take this opportunity to wish you, your family, and colleagues a very Merry Christmas! To those who also have spiritual celebrations at this time, including the Jewish community, Muslims, Buddhists, Pagans, and Zoroastrians, all of which occur in December,...
Dec 13, 2022 | Tuesday Morning Commentary
We live in an age of technology. Surprise! And since 2020 the change in technology, especially in our sector, has escalated at an unprecedented rate. If you as a sponsor or you as a property are not engaging in technology for your sponsorship and activation, you will...
Dec 6, 2022 | Tuesday Morning Commentary
This story was sent to me. It was from an acquaintance (we all have this person in our contact list) who several times a week send you those jokes and little stories and laughable moment pictures and memes. I cannot say I read them all (or even open them all) but this...
Nov 29, 2022 | Tuesday Morning Commentary
Have you ever considered tracking how much time you spend connected to the internet or on social media? Hey, there’s an app for that! But how connected are we, really? For many, the Rogers outage five months ago delivered to each of us (who were on Rogers, tried to...
Nov 22, 2022 | Tuesday Morning Commentary
As many of you (Canadian readers) may know, the CRA (Canada Revenue Agency) distinguishes between philanthropy and sponsorship. Here is a simple interpretation. A gift or donation occurs when a person or a company gives with no expectation of anything in return. This...
