The Carnage of COVID-19

The Carnage of COVID-19

There will be casualties as a result of COVID-19. Some we have already seen. One out of two Canadian small businesses will not be around at the end of this. The cost to an average small business, not lost revenue but accumulated costs, will be $320,000. This will put...
Sponsorship vs. Advertising

Sponsorship vs. Advertising

There is a huge difference between sponsorship and advertising. I have always said that, and over the past decade, have written several Tuesday Morning Commentaries on the subject. Both work. Both are forms of marketing and communication. But advertising is a push...
The New World – Planning Post COVID-19

The New World – Planning Post COVID-19

It has been almost two months since COVID-19 truly disrupted our worlds. It was nearly two months ago that business came to a screeching halt. Self-isolation became mandatory. Zoom calls became commonplace. Travel ceased. People were laid off or let go. Cities shut...
Becoming Successful

Becoming Successful

Vince Lombardi once said, “The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but a lack of will.” This came to mind recently as I was working with two clients. One is a go-getter. She thrives on the relationship...
Learning Sponsorship

Learning Sponsorship

I am forever learning. Each day, I spend time online reading articles, and gaining more knowledge and information about sponsorship, marketing, sales, and management. To ensure my continued growth and understanding of new trends and face-to-face opportunities, I...