Brent Barootes, President and Senior Consultant

Partnership Group

Brent has worked directly or indirectly with many Canadian professional and amateur sports teams, non profit and charitable organizations as well as major corporations to develop, design, and build effective sponsorship programs. His expertise includes sponsorship valuations and audits, inventory/benefit development, package development, and mentoring of staff and volunteers for both corporations engaging in sponsorship as well as charitable, non profit and for profit events and organizations.

Brent has spent over 15 years in the industry working for professional sport organizations, broadcast sponsorship, Director of Development for a national Canadian charitable organization and developed and delivered profitable sponsorship programs resulting in above average return on investment for both properties and sponsors.

Brent has worked in sponsorship consulting with such corporations as Gulf Canada Resources, Solid State Geophysical, Sport Chek, SaskEnergy, Rogers, SaskTel, Smith Insurance, Toshiba Canada, Coca-Cola, SGI, Savon Foods, SaskPower and others. On the property side he has been associated with Calgary Flames, Ottawa Senators, Ottawa Lynx, Calgary Hitmen, First Nations Saskatchewan Summer Games, Canadian Red Cross, Canadian Breast Cancer Foundation, Ottawa 67's, Toronto Blue Jays, Canadian Cancer Society, Vancouver Island Mountain Sports Society, Youth Emergency Shelter Society, Human Resources Association of Calgary, Alberta Amateur Baseball Council, Regina Tourism, Federation of Calgary Communities and others.

Brent is an accomplished and regular speaker at conferences and seminars across North America on a variety of sponsorship and related topics.

brent@partnershipgroup.ca