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- Check out the videos of the winners of @SMCCconference Sponsorship Award winners! http://t.co/5NgFCU7f 1 day ago
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Monthly Archives: February 2012
Brand Negotiation and Sponsorship Marketing
I am happy to note that brands and sponsors are seeing the light. As I mentioned at a recent workshop, for the most part, brands have moved beyond the “Hey, we just want to help.” The days of corporate philanthropy … Continue reading
Sponsorship Fulfillment
“Ah, the sale is done. I am finished.” In the past few weeks, I have heard that too often. Sponsorship marketing is more than merely selling a package. At the Partnership Group – Sponsorship Specialists™ we work with our clients … Continue reading
Posted in Sponsorship Selling
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The Business of Sport – A Discussion on Sports Facility Naming Rights
Now available: The February 18, 2012 episode of “The Business of Sport” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. February 18, 2012 Show Notes (topics discussed) Will … Continue reading
Growth Continues
As the sponsorship marketing industry continues to grow, so does the Partnership Group – Sponsorship Specialists™. Effective this month, Chris Reed, an industry professional for over 20 years has joined the Partnership Group – Sponsorship Specialists™ team full time as … Continue reading
Posted in Breaking Sponsorship News
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How to Close Business in Sponsorship Marketing
Recently, I read an article by Jane Porter on losing a sale. It brought back memories of losing sales opportunities when I was selling sponsorships on the street and the lessons I learned along the way. Sponsorship is all about … Continue reading
Posted in Sponsorship Selling
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The Marriage of Sponsorship Relationships
It’s Valentine’s Day-a day of romance and relationships. So, what does that have to do with sponsorship and sponsorship marketing? Everything. Absolutely everything. I use the analogy of dating and marriage when I am talking about sponsorship relationships. In my … Continue reading →