Author Archives: shannon

Municipal Sponsorships

Posted on May 15, 2012 by shannon

There is still too much talk and too little action. Municipalities across Canada continue to talk about getting into the sponsorship game. But as with most politicians, I think this talk is a lot of hot air. As a leading … Continue reading →

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The Business of Sport – Municipal Sport Marketing

Posted on May 12, 2012 by shannon

Now available: The May 12th , 2012 episode of “The Business of Sport” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. May 12th, 2012 Show Notes (topics discussed) … Continue reading →

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BMO Sports Survey: Why More Kids Don’t Play Organized Sports

Posted on May 10, 2012 by shannon

While the majority of parents agree that youth sports promote confidence and good health, they feel there are three key barriers to having children participate. Foremost, 87 per cent of parents agree that the costs associated with these activities are … Continue reading →

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BMO Gets in the Game with Launch of New BMO MLS Team Credit Cards

Posted on May 9, 2012 by shannon

Last week BMO Bank of Montreal, the Bank of Soccer in Canada, announced the launch of the BMO Major League Soccer MasterCard program with Canada’s three Canadian Major League Soccer (MLS) franchises: Montreal Impact, Toronto FC and Vancouver Whitecaps FC. … Continue reading →

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Sponsorship is Business-Not Charity

Posted on May 8, 2012 by shannon

A few months ago in New York, the famous Westminster Dog Show took place. Janet Gadeski, president of Hilborn and editor of Hilborn E-News and Canadian Fundraising & Philanthropy, forwarded an article to me about a sponsorship of the dog show. Basically, … Continue reading →

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Sponsorships Draw Little Interest

Posted on May 7, 2012 by shannon

As reported by Jen Skerritt of the Winnipeg Free Press, the City of Winnipeg sponsorship program is not working. A British Columbia researcher has called Winnipeg’s sponsorship program “lacklustre” and said the city has not seen much revenue from something … Continue reading →

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The Business of Sport – Sponsorship Proposals

Posted on May 5, 2012 by shannon

Now available: The May 5th , 2012 episode of “The Business of Sport” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. May 5th, 2012 Show Notes (topics discussed) … Continue reading →

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Scotiabank Bets on a New Kind of Hockey Card

Posted on May 3, 2012 by shannon

As reported by Sean Pasternak at Bloomberg Business Week yesterday, Scotiabank has again showed their ownership of hockey in Canada. Asked whether he’s a fan of hockey, Canada’s national pastime, Bank of Nova Scotia Chief Executive Officer Richard Waugh reached … Continue reading →

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What Can Research Tell Me

Posted on May 1, 2012 by shannon

How effective can sponsorship marketing, or traditional advertising and marketing be? Recently, the Partnership Group – Sponsorship Specialists™ engaged Derek Mager to conduct a quick poll on brand loyalty for us. This online panel surveyed over 2000 Canadian residents with … Continue reading →

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The Business of Sport – How a Sponsor Measures Success

Posted on April 28, 2012 by shannon

Now available: The April 28th , 2012 episode of “The Business of Sport” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. April 28th, 2012 Show Notes (topics discussed) … Continue reading →

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