Category Archives: Arts and Culture Sponsorship

ATB Financial Invests in Calgary 2012 Legacy Project

Posted on December 21, 2011 by shannon

Yesterday ATB Financial announced a $75,000 investment in Calgary 2012′s legacy micro donation site to support artists and cultural organizations. This is the first cash contribution from the corporate community in support of the Cultural Capital and will be matched … Continue reading →

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Bluesfest Announces Partnership with RBC Royal Bank – The Music Will Play On!

Posted on December 7, 2011 by shannon

Late last week, North America’s premier music festival, Bluesfest proudly announced its long-term partnership with RBC Royal Bank. The partnership ensures the music plays on for another five years in the Nation’s Capital and further strengthens RBC commitment to culture … Continue reading →

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Biting the Hand That Feeds

Posted on November 29, 2011 by shannon

With all the “occupy” protests and recent griping at the University of Saskatchewan about corporate influence on post-secondary education, I have become concerned. Last spring, I expressed feelings about Enbridge being asked by some to withdraw its sponsorship from a … Continue reading →

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Government to Slowly Cut Back on Sponsorship Funding and Grants

Posted on August 23, 2011 by shannon

Just before the July 1 holiday weekend, as fairs, festivals, and cultural events across Canada were ready to hit their peak, Finance Minister Jim Flaherty came right out and said it. He said something that most of us knew, but … Continue reading →

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Goverment of Saskatchewan Invests in Arts and Culture

Posted on August 16, 2011 by shannon

Business for the Arts (BftA) and the Government of Saskatchewan are excited to announce a new partnership that will see artsVest, Business for the Arts’ flagship matching grant program, operating across Saskatchewan over the next two years. artsVest is a … Continue reading →

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Sponsorship Revenue – Making it Part of Your Marketing Plan

Posted on August 9, 2011 by shannon

Someone asked me recently, “Can you run your organization effectively on sponsorship revenue?” I answered, “You can if your assets are of value, but I would not recommend it.”Properties need to diversify their revenue channels. This may mean sponsorship revenue … Continue reading →

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Winnipeg Artists Object to Energy Company’s Sponsorship of Arts Festival

Posted on January 31, 2011 by shannon

As reported over the weekend by CTV and on www.ctvwinnipeg.ca, a small group of Winnipeg artists may hurt the masses. A festival meant to promote Prairie artists has hit a public-relations snag, with a number of artists signing a petition … Continue reading →

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Music Festivals Have Urgent Need to Diversify Funds

Posted on January 30, 2011 by shannon

Interesting story about the cut back from the Feds for music festivals in Ottawa. This is nothing new as far as I am concerned. All levels of government have been cutting back for several years now. The savvy music festivals … Continue reading →

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