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Category Archives: Event Sponsorship
Government to Slowly Cut Back on Sponsorship Funding and Grants
Just before the July 1 holiday weekend, as fairs, festivals, and cultural events across Canada were ready to hit their peak, Finance Minister Jim Flaherty came right out and said it. He said something that most of us knew, but … Continue reading
Are You Leaving Money on the Table? Event Sponsorship
Running a conference, workshop or event is a great opportunity to generate sponsorship revenue. I watch so many conferences across the country miss out on opportunities. They sell the traditional exhibitor booth, or “presenting sponsor” of a speaker or workshop. … Continue reading
RONA Wins ‘Best of Show’ at 7th Annual Sponsorship Marketing Awards
Sponsorship Marketing Council Communication: Toronto, April 8, 2011: RONA, the hardware, home renovation and gardening retailer, took home Best of Show at the 7th annual Sponsorship Marketing Awards (SMAs). The SMAs, presented yesterday at the Sponsorship Marketing Council of Canada’s … Continue reading
Canada Games Security Levels Questioned
As reported in the Halifax Chronicle Journal this morning, the CEO of the Canada Winter Games in Halifax was defending security preparations on the eve of the opening ceremonies. Chris Morrissey confirmed Thursday that Dave Worrell, co-head of security for … Continue reading
Posted in Breaking Sponsorship News, Event Sponsorship
Tagged Calgary Winter Games, Halifax
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Event and Sports Sponsorship – The Big Guys Grow Bigger!
As reported earlier this week by Canadian Press, the Toronto Maple Leafs owner Maple Leaf Sports and Entertainment is teaming with Live Nation Entertainment in a deal that will see MSLE manage sponsorships and ticket sales for the American concert … Continue reading
Winnipeg Artists Object to Energy Company’s Sponsorship of Arts Festival
As reported over the weekend by CTV and on www.ctvwinnipeg.ca, a small group of Winnipeg artists may hurt the masses. A festival meant to promote Prairie artists has hit a public-relations snag, with a number of artists signing a petition … Continue reading
BHP Billiton Title Sponsor Of Saskatoon’s Holiday Light Tour
Earlier this week, Australian mining giant BHP Billiton, who is in a massive takeover bid of Saskatchewan’s Potash Corporation, made what appeared to be a major sponsorship investment. It was announced that BHP Billiton would be the title sponsor of Saskatoon’s BHP Billiton … Continue reading
The Winter Festival of Lights Sponsorship by CAA Niagara
The Winter Festival of Lights and CAA Niagara announced last week they are joining forces in an alliance designed both to drive increased visitation to Canada’s premier illumination festival and to spread the CAA’s message of winter road safety. The … Continue reading
Are Sponsorships a Cost or Investment?
Often I see the headlines “City Loses on Sponsorship” or “Organization Got Left Paying the Tab.” When the City of Edmonton went back to secure the Honda Indy last year, people said they would “lose another $12 million.” Prime Minister … Continue reading →