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- Check out the videos of the winners of @SMCCconference Sponsorship Award winners! http://t.co/5NgFCU7f 1 day ago
- @shaunlynch3 Thank you for sharing the blog post Shaun. 2 days ago
- A basic article... How sponsorship deals benefit large companies http://t.co/ltiowJgR 2 days ago
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Category Archives: Sponsorship Training
What Can Research Tell Me
How effective can sponsorship marketing, or traditional advertising and marketing be? Recently, the Partnership Group – Sponsorship Specialists™ engaged Derek Mager to conduct a quick poll on brand loyalty for us. This online panel surveyed over 2000 Canadian residents with … Continue reading
Is Your Sponsorship Contract Protecting You?
At the Partnership Group – Sponsorship Specialists™, we work daily with sponsors and selling properties. These are the two essential entities in any sponsorship deal. We help our brand clients to review proposals, plan activation, develop measurement tools, and evaluate … Continue reading
Posted in Sponsorship Training
Tagged Hilborn e-News, McMillan LLP, Sponsorship Training
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Sponsorship Marketing Professional Development
Last week, I was in Toronto to attend the Sponsorship Marketing Council of Canada (SMCC) Marketing Awards and Conference. What a great day! Over the past several years, I have seen such great growth in the education and professional development … Continue reading
Posted in Sponsorship Training
Tagged 2012 Canadian Sponsorship Landscape Study, Brian Burke, Kim Skildum-Reid, Movember, Pete Bombaci, SMCC, SMCC Conference, SMCC One Day Workshop, Sponsorship Marketing Council of Canada, Sponsorship Marketing Council of Canada (SMCC) Marketing Awards and Conference, Toronto Maple Leafs
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Looking Long Term – The Future of Sponsorship Marketing Professional Development
Recently, all the Partnership Group – Sponsorship Specialists™ from BC to Newfoundland gathered for a retreat. Thirteen of us were together for two and-a-half days of strategic planning and discussions. We looked at all of our services. We observed how … Continue reading
More on What Canadian Consumers Think
Last week, I presented a lot of information about brands from the Consumer Sponsorship Rankings (CSR). But there is another side to the world and that is the selling properties. What did we learn from the study? First, as noted … Continue reading
What Canadian Consumers Think
What were the outcomes of the 2011 Consumer Sponsorship Rankings? Who do consumers believe really supports the arts? Who do they think supports Canadian sport? What event is most recognized by Canadian consumers? When we undertook this comprehensive national research … Continue reading
Sponsorship Marketing Awards
Earlier this week an announcement was made for a call for entries for the 8th Annual Sponsorship Marketing Awards by the Sponsorship Marketing Council of Canada (SMCC). It was also announced that a new category has been added to this … Continue reading
Spreading the Word
Last week, I made some predictions based on what I saw and experienced at the Western Sponsorship Congress™. Right now, I am in Halifax and on another whirlwind speaking tour. Since September and by the end of November, I will … Continue reading
Sponsorship Professional Development
The Western Sponsorship Congress™ was an amazing success. For the seventh consecutive year, the conference was sold out. But more important was the professional development and learning that occurred. As I look forward to the final two months of 2011, … Continue reading
Training Leadership
Today, I am delivering the keynote address at the Western Sponsorship Congress™ (follow #WSCongress hashtag on Twitter during the Congress). It is a sold-out conference with over 250 registered delegates. The interesting thing is that the room will be filled by … Continue reading
Posted in Sponsorship Training
Tagged Atlantic Sponsorship Forum, Canadian Sponsorship Forum, Canadian Sport Marketing Conference, Centre of Excellence for Public Sector Marketing's Municipal Forum on Sponsorship, Municipal Forum on Sponsorship in Toronto, SMCC, Strategic Sponsorship Marketing Conference, Western Sponsorship Congress
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