Category Archives: Municipality Sponsorship

Municipal Sponsorships

Posted on May 15, 2012 by shannon

There is still too much talk and too little action. Municipalities across Canada continue to talk about getting into the sponsorship game. But as with most politicians, I think this talk is a lot of hot air. As a leading … Continue reading →

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Sponsorships Draw Little Interest

Posted on May 7, 2012 by shannon

As reported by Jen Skerritt of the Winnipeg Free Press, the City of Winnipeg sponsorship program is not working. A British Columbia researcher has called Winnipeg’s sponsorship program “lacklustre” and said the city has not seen much revenue from something … Continue reading →

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The City of Edmonton Parnters with SUBWAY®, Coca-Cola and Realty Executives

Posted on August 25, 2011 by shannon

In the last few months Gary Dewar and his team at the City of Edmonton, with support from the Partnership Group – Sponsorship Specialists™, have continued to push forward with securing new sponsorship marketing deals. The ink has now dried … Continue reading →

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Government to Slowly Cut Back on Sponsorship Funding and Grants

Posted on August 23, 2011 by shannon

Just before the July 1 holiday weekend, as fairs, festivals, and cultural events across Canada were ready to hit their peak, Finance Minister Jim Flaherty came right out and said it. He said something that most of us knew, but … Continue reading →

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Failure by Mainstream Media to Understand Sponsorship Marketing

Posted on August 16, 2011 by shannon

In late July, Licia Corbella of The Calgary Herald wrote an article about oil and gas company sponsorships of the Energy and Mines conferences in Kananaskis. She noted that neither the Government of Alberta (host of the conference this year) … Continue reading →

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Sponsorship Revenue – Making it Part of Your Marketing Plan

Posted on August 9, 2011 by shannon

Someone asked me recently, “Can you run your organization effectively on sponsorship revenue?” I answered, “You can if your assets are of value, but I would not recommend it.”Properties need to diversify their revenue channels. This may mean sponsorship revenue … Continue reading →

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Facilities, User Fees and Sponsorship

Posted on July 12, 2011 by shannon

Tuesday July 12, 2011 I recently read an editorial on municipal user fees by Frank Atkins in Business in Calgary magazine. He wrote about new and upgraded facilities such as hockey rinks, recreation centres and such. He indicated that perhaps … Continue reading →

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