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Category Archives: Naming Rights Sponsorship
Naming Rights
Naming Rights Recently, I met with a brand client of ours. We were discussing naming rights. They were insistent on “finding a building to name.” When it comes to sponsorship marketing, too many people think it is all about naming … Continue reading
Posted in Naming Rights Sponsorship
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TELUS – BC Place Deal Disconnected
As reported yesterday by Jeff Lee of the Vancouver Sun, the deal is off! After nearly two years of negotiations, the provincial government has cancelled a proposed $40-million deal with TELUS to rename BC Place Stadium. The deal fell through … Continue reading
Posted in Breaking Sponsorship News, Naming Rights Sponsorship
Tagged Adrian Dix, B.C. Pavilion Corp., BC Place Stadium, Bell Canada, Bob Lenarduzzi, Christy Clark, Cowboys Stadium, Darren Entwistle, David Podmore, Dennis Skulsky, Howard Crosley, Jeff Lee, Kevin Falcon, PavCo, Telus, Vancouver Sun, Vancouver Whitecaps, Yankee Stadium
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Soccer Sponsor on the Ball
As reported earlier this week by the Vernon Morning Star, VantageOne Credit Union has kicked in to continue supporting soccer in Vernon BC. The credit union has renewed its five-year sponsorship agreement with the Vernon Soccer Association (VSA). “If it … Continue reading
Re/Max Pays $100,000 for Naming Rights
Last week, Mike Davies of the Examiner in Peterborough Ontario announced that Re/Max has become a sponsor of The Memorial Centre. The Memorial Centre is hoping to find more partnerships like this five-year, $100,000 deal with Re/Max for skybox naming … Continue reading
Posted in Naming Rights Sponsorship
Tagged Mike Davies, Ontario, Peterborough Examiner, ReMax, Sue Warrington, The Memorial Center
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Edmonton Zoo Seeking Sponsorship Partners
As was reported in the Edmonton Sun last week by Jasmine Franklin, the Edmonton Valley Zoo is extending its partnership opportunities. The city’s community services committee will be approached with the concept of selling name rights to businesses for new … Continue reading
TTC Approves Sponsorship Naming Rights
As the Globe and Mail reported the Toronto Transit Commission (TTC) commissioners have given the green light to the sale of subway naming rights, refusing a request to let city council weigh in before it goes forward with the contentious … Continue reading
Winnipeg Keeps MTS Centre Until At Least 2021
Late last week Winnipeg’s new NHL team made an announcement about a but it wasn’t quite what the masses have been waiting on. True North’s downtown arena will continue to be called MTS Centre until at least 2021, when the … Continue reading
Posted in Naming Rights Sponsorship
Tagged Jim Ludlow, MTS, Naming Rights, NHL, Pierre Blouin, Quebecor, Winnipeg
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BMO Announces Another Building Naming
This past Wednesday BMO Financial Group announced the naming of the new BMO Centre, a soccer and sports facility for Londoners of all ages. The 110,000 square foot building will house four indoor playing fields, a club house, meeting rooms … Continue reading
Naming Rights Sponsorship – When the Name is All Wrong
It seems as though everything that is fixed down is now named, and even some things not fixed down. Just about every major Canadian facility in pro or amateur sport is named after a brand. There is the Rogers Centre, … Continue reading