Category Archives: Social Media and Sponsorship

Sponsorship Insights Group (SIG) – Join Now!

Posted on January 4, 2012 by shannon

We would like to join and/or connect more deeply with your peers in the sponsorship and marketing community through the Sponsorship Insights Group on LinkedIn.  Sponsorship Insights Group (SIG) is the largest online social media community for sponsorship professionals and … Continue reading →

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What is the Role of Social Media in Sponsorship?

Posted on October 4, 2011 by shannon

OK, so it is an ongoing question. What role do social media and digital marketing play, if any, in sponsorship? You cannot negate the fact that social media and digital marketing are everywhere. You cannot live without them. Either you … Continue reading →

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Has Sponsorship Gone Too Far? Sponsors Capitalize on Digital Opportunities with Students

Posted on May 10, 2011 by shannon

Some may say it is crossing the line between sponsorship and academia. Some may say it is innovative and delivers value to the sponsor, property, stakeholders, clients and constituents. Some claim it adds fodder to educational institutions defending brand infiltration … Continue reading →

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Is Sponsorship Part of Your Funding Program? The Need for Integration

Posted on April 5, 2011 by shannon

In a recent edition of Canadian Fundraiser and Philanthropy, Publisher Janet Gadeski presented a great article on demographics. She clearly identified and noted what was found in the HLC New Media research: that traditional donors are not so traditional anymore. … Continue reading →

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Social Media – It’s in the Plan

Posted on December 7, 2010 by shannon

OK, so I am now integrated into social media (or sort of). Those who attended the Western Sponsorship Congress™ in Calgary last month will have experienced the Twitter, blog and social media interactions. Over the past 14 months or so, … Continue reading →

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