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- Check out the videos of the winners of @SMCCconference Sponsorship Award winners! http://t.co/5NgFCU7f 1 day ago
- @shaunlynch3 Thank you for sharing the blog post Shaun. 2 days ago
- A basic article... How sponsorship deals benefit large companies http://t.co/ltiowJgR 2 days ago
- Today's blog post: Municipal Sponsorships http://t.co/ZXg5iosT #marketing #sponsorship 2 days ago
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Category Archives: Sponsorship Activation
Driving Sponsorship Activation
Yes, it continues to be the buzz word. Activation! Sponsorship marketing is all about activation. I recently spoke to the Board of Directors at BC Soccer. When we broached the topic of “sponsorship activation,” the board members had the right … Continue reading
Properties Should Over-Deliver to Sponsors
Wow, did that summer go fast! Yesterday was Labour Day and now we are all heading back to the grind of meeting expectations leading up to the end of the calendar year. But a lot happened over the summer. One … Continue reading
Is Sponsorship Marketing Easy?
According to IEG, between 15-20% of sponsors spend more than three times their rights fees on activation. The rest (of those that spend on activation) spend less than or equal to rights fees. IEG asks, “Why the discrepancy?” How can … Continue reading
Provide Gold Level Sponsorship Service
It was over a month ago that the Western Sponsorship Congress™ took place. The accolades are still coming in. I was talking with two Congress sponsors this past week about other business. Again both brought up the service and delivery … Continue reading
Stretching the Truth with Sponsorships
I am sure we have all done it at some point in our lives. Perhaps told a bit of a ‘white lie’ or stretched the truth a little to ‘get that job’ or ‘get that date in high school’ or … Continue reading
Sponsorship Summit Events
Summits are important. They take sponsors of properties to the next level. I am excited next month to be speaking at two summits on behalf of the properties who are hosting these events for their clients. Summits are so different … Continue reading
Who To Blame When Sponsorship Revenue Goes Wrong
Someone has to take the blame. No one at the top ever wants to accept responsibility. I recall an old saying about something that rolls downhill and the folks at the bottom get the brunt of it. So who do … Continue reading
Sponsors And Properties Need To Think Outside The Box
The Miramar Air Show takes place in San Diego each October. It has about 700,000 attendees over the three-day event. This is a huge number by any standard but I have seen events of this size fail at sponsorship. The … Continue reading →