Category Archives: Sponsorship Inventory

The Cluttered Sponsorship – Stop!

Posted on May 17, 2011 by shannon

OK, so there are limits. Many of you who have heard me speak or know me, also know my passion for the industry. I live and breathe sponsorship. When I go to an event or a building, I see missed … Continue reading →

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The Real Value of Sponsorship Assets – Two Ways to Calculate

Posted on May 3, 2011 by shannon

As I noted last week, I have been on a whirlwind sponsorship and sport marketing speaking tour of our great country. I have eight more events to attend in the next five weeks in Regina, Halifax, Montebello, and Saint John—events … Continue reading →

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Knowing Your Sponsorship Inventory

Posted on February 22, 2011 by shannon

I don’t know how many times I have run across this issue. More often than not, it is when there is a selling broker involved, but it also sometimes occurs when the property is selling for itself. The most recent … Continue reading →

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