Tag Archives: BMO

BMO Sports Survey: Why More Kids Don’t Play Organized Sports

Posted on May 10, 2012 by shannon

While the majority of parents agree that youth sports promote confidence and good health, they feel there are three key barriers to having children participate. Foremost, 87 per cent of parents agree that the costs associated with these activities are … Continue reading →

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BMO Gets in the Game with Launch of New BMO MLS Team Credit Cards

Posted on May 9, 2012 by shannon

Last week BMO Bank of Montreal, the Bank of Soccer in Canada, announced the launch of the BMO Major League Soccer MasterCard program with Canada’s three Canadian Major League Soccer (MLS) franchises: Montreal Impact, Toronto FC and Vancouver Whitecaps FC. … Continue reading →

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The Business of Sport – SMCC Sponsorship Awards

Posted on April 21, 2012 by shannon

Now available: The April 21st , 2012 episode of “The Business of Sport” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. April 21st, 2012 Show Notes (topics discussed) … Continue reading →

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Chevrolet takes ‘Best of Show’ at Sponsorship Marketing Awards

Posted on April 5, 2012 by shannon

General Motors of Canada took home the Best of Show trophy for its Chevrolet Hockey Helmet Program at the 8th annual Sponsorship Marketing Awards (SMAs). The SMAs were presented Tuesday at the Sponsorship Marketing Council of Canada’s annual conference in … Continue reading →

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BMO Sponsors Art Gallery of Nova Scotia

Posted on March 21, 2012 by shannon

Earlier this week announced Art Gallery of Nova Scotia (AGNS) announced a series of major gifts and a programming sponsorship from BMO Financial Group. The BMO sponsorship is the naming of Free Public Access on Thursday Nights, making it the … Continue reading →

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BMO Scores in Hockey

Posted on October 21, 2011 by shannon

On Monday this week BMO Financial Group and the Canadian Hockey League announced BMO as the Official Bank of the Canadian Hockey League (CHL). The new four-year agreement also designates BMO as the Official Bank of each of the CHL’s member … Continue reading →

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New Partnership Between BMO and the New MLS Team

Posted on June 15, 2011 by shannon

Yesterday in Montreal, reporter Stephanie Myles from the Montreal Gazette reported on the new partnership between BMO and the new MLS team. As she indicated, it already has its name all over Major League Soccer in Vancouver, in Toronto, and … Continue reading →

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BMO Announces Another Building Naming

Posted on June 10, 2011 by shannon

This past Wednesday BMO Financial Group announced the naming of the new BMO Centre, a soccer and sports facility for Londoners of all ages. The 110,000 square foot building will house four indoor playing fields, a club house, meeting rooms … Continue reading →

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“Owning” a Property vs. Sponsoring a Property

Posted on November 2, 2010 by shannon

A week ago CIBC and VISA announced their committed partnership to the World Cup of Soccer in Brazil in 2014. CIBC is beginning to push the envelope as they encroach on the BMO territory of “owning soccer” in Canada. As … Continue reading →

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