Tag Archives: CIBC

Chevrolet takes ‘Best of Show’ at Sponsorship Marketing Awards

Posted on April 5, 2012 by shannon

General Motors of Canada took home the Best of Show trophy for its Chevrolet Hockey Helmet Program at the 8th annual Sponsorship Marketing Awards (SMAs). The SMAs were presented Tuesday at the Sponsorship Marketing Council of Canada’s annual conference in … Continue reading →

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CIBC Steps Up To Sponsor Pan Am Games

Posted on October 28, 2011 by shannon

Yesterday, CIBC announced that it has signed a sponsorship deal to become the Lead Partner of the 2015 Pan Am and Parapan Am Games, to be held in the Greater Toronto Area in July and August, 2015. “As the 2011 … Continue reading →

Posted in Sports Sponsorship | Tagged , , , | Leave a comment

Are Sponsorships About the Cash? Or the Cause?

Posted on January 4, 2011 by shannon

Here’s a question: Is it about the cash or the cause? Where do we draw the line? Lancet, one of the world’s most influential medical journals, accused UNICEF Canada of selling out its values by allowing candy giant Cadbury to … Continue reading →

Posted in Tuesday Morning Commentary | Tagged , , , , , , | 1 Comment

“Owning” a Property vs. Sponsoring a Property

Posted on November 2, 2010 by shannon

A week ago CIBC and VISA announced their committed partnership to the World Cup of Soccer in Brazil in 2014. CIBC is beginning to push the envelope as they encroach on the BMO territory of “owning soccer” in Canada. As … Continue reading →

Posted in Naming Rights Sponsorship, Tuesday Morning Commentary | Tagged , , , , , , , , , , | 1 Comment