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- Check out the videos of the winners of @SMCCconference Sponsorship Award winners! http://t.co/5NgFCU7f 1 day ago
- @shaunlynch3 Thank you for sharing the blog post Shaun. 2 days ago
- A basic article... How sponsorship deals benefit large companies http://t.co/ltiowJgR 2 days ago
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Tag Archives: Consumer Sponsorship Rankings
What Can Research Tell Me
How effective can sponsorship marketing, or traditional advertising and marketing be? Recently, the Partnership Group – Sponsorship Specialists™ engaged Derek Mager to conduct a quick poll on brand loyalty for us. This online panel surveyed over 2000 Canadian residents with … Continue reading
The Business of Sport – Sports Sponsorship in Canada
Now available: The March 17, 2012 episode of “The Business of Sport” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. March 17, 2012 Show Notes (topics discussed) History … Continue reading
More on What Canadian Consumers Think
Last week, I presented a lot of information about brands from the Consumer Sponsorship Rankings (CSR). But there is another side to the world and that is the selling properties. What did we learn from the study? First, as noted … Continue reading
What Canadian Consumers Think
What were the outcomes of the 2011 Consumer Sponsorship Rankings? Who do consumers believe really supports the arts? Who do they think supports Canadian sport? What event is most recognized by Canadian consumers? When we undertook this comprehensive national research … Continue reading
Consumer Sponsorship Rankings
Which sponsors are recognized by consumers as being most supportive of the arts? Who do consumers think are the biggest sponsors of sport in Canada? What does the average Canadian think about sponsorship overall? Who do Canadians remember most among … Continue reading
Truth be Told – Sponsorship Marketing and The Social Good Report
I constantly watch the marketplace. Sponsorship and sponsorship marketing is not just my career, it is my passion. At the Partnership Group – Sponsorship Specialists™, we work with a large number of charities and non-profits. Brands or sponsors are also … Continue reading →