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Tag Archives: Curling
Is this Curling or Golf?
As reported in the Winnipeg Free Press last week, the official marketing slogan of the 2011-12 Canadian Curling Association (CCA) championship season is “You Gotta Be There.” They forgot one line, though: “And You Better Be Quiet.” That’s the message … Continue reading
Hungry for Sport Sponsorship
As reported by the Canadian Press earlier this week, winning an Olympic silver medal may not have paid off for Cheryl Bernard, but advertising has. The Calgary skip, one of the most high-profile curlers at the 2010 Vancouver Games, found … Continue reading