Tag Archives: Marketing Magazine

Canadian Tire Supports Local Tragedy

As reported by Kristin Laird with Marketing Magazine earlier this week, Canadian Tire has pledged $50,000 to help rebuild a Toronto playground that was destroyed by a fire over the weekend. Jamie Bell Adventure Park consists of a large wooden … Continue reading

Posted in Breaking Sponsorship News | Tagged , , , , , , | Leave a comment

PIZZA PIZZA Flies with the Winnipeg Jets – Sponsorship Agreement

Last week, as reported in Marketing’s Marketing Daily, Evra Taylor reported that Pizza Pizza (Pizza 73 for those in Alberta) announced a partnership with True North Sports & Entertainment to sponsor the Winnipeg Jets. The Canadian quick-serve restaurant chain will … Continue reading

Posted in Sports Sponsorship | Tagged , , , , , , , , , | Leave a comment

Aviva Bring Back Community Fund Challenge

As reported by Kristin Laird from Marketing Magazine, Insurance firm Aviva Canada launched the third edition of its Community Fund competition earlier this week with the stated goal of improving communities across the country. Individuals or groups submit ideas on … Continue reading

Posted in Breaking Sponsorship News | Tagged , , | Leave a comment

Purolator partners with Hockey Canada

Last week, as reported by Chris Powell at MARKETING, Purolator confirmed it has signed a new four-year sponsorship agreement with Hockey Canada that grants it exclusivity in the courier and freight delivery service category. As part of the deal, Purolator … Continue reading

Posted in Sports Sponsorship | Tagged , , , , , | 1 Comment

Del Monte Sponsors Canadian Soccer Association

As reported by Kristin Laird in Marketing Magazine last week, the Canadian Soccer Association has signed a two-year partnership with Del Monte Canada that will put fruit snacks in the hands of national team players as well as nearly 850,000 … Continue reading

Posted in Sports Sponsorship | Tagged , , , , , , , | 1 Comment

Sponsorship Growth and Personal Development

For some of you reading this Tuesday Morning Commentary today, you will also be listening to me live in Calgary. Today I am delivering our annual “year in review” and forecasting for 2011 with the opening keynote at the Western … Continue reading

Posted in Sponsorship Training, Tuesday Morning Commentary | Tagged , , , , , , | Leave a comment