Tag Archives: Molson Coors

The Business of Sport – Municipal Sport Marketing

Now available: The May 12th , 2012 episode of “The Business of Sport” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. May 12th, 2012 Show Notes (topics discussed) … Continue reading

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Sponsorship Marketing Awards Judging Panel Announced

Just before the holiday break, the Sponsorship Marketing Council of Canada (SMCC) announced that a panel of leading industry experts has been selected to judge the 8th Annual Sponsorship Marketing Awards, Canada’s premier showcase of sponsorship marketing excellence. The awards, … Continue reading

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Confused Council – Halifax Skating Oval & Plaza Sponsorship

As reported online by CBC last week Halifax regional council voted last Tuesday to approve two corporate sponsorships for the skating oval: Emera and Molson Coors. Emera — the parent company of Nova Scotia Power — will contribute $500,000 over … Continue reading

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Sponsorship Marketing Awards

Earlier this week an announcement was made for a call for entries for the 8th Annual Sponsorship Marketing Awards by the Sponsorship Marketing Council of Canada (SMCC). It was also announced that a new category has been added to this … Continue reading

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Breweries Sponsoring NHL Teams

As reported over the weekend in The Toronto STAR, there have been plenty of hockey fights started because of beer. Now there’s a beer fight over hockey. Labatt Brewing Co. has signed up two NHL teams – the Vancouver Canucks … Continue reading

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