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Tag Archives: Naming Rights
The Business of Sport – Municipal Sport Marketing
Now available: The May 12th , 2012 episode of “The Business of Sport” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. May 12th, 2012 Show Notes (topics discussed) … Continue reading
Posted in Audio Post
Tagged City of Edmonton, Molson Coors, Municipalities, Naming Rights
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The Business of Sport – A Discussion on Sports Facility Naming Rights
Now available: The February 18, 2012 episode of “The Business of Sport” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. February 18, 2012 Show Notes (topics discussed) Will … Continue reading
Edmonton Zoo Seeking Sponsorship Partners
As was reported in the Edmonton Sun last week by Jasmine Franklin, the Edmonton Valley Zoo is extending its partnership opportunities. The city’s community services committee will be approached with the concept of selling name rights to businesses for new … Continue reading
Winnipeg Keeps MTS Centre Until At Least 2021
Late last week Winnipeg’s new NHL team made an announcement about a but it wasn’t quite what the masses have been waiting on. True North’s downtown arena will continue to be called MTS Centre until at least 2021, when the … Continue reading
Posted in Naming Rights Sponsorship
Tagged Jim Ludlow, MTS, Naming Rights, NHL, Pierre Blouin, Quebecor, Winnipeg
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Naming Rights Sponsorship – When the Name is All Wrong
It seems as though everything that is fixed down is now named, and even some things not fixed down. Just about every major Canadian facility in pro or amateur sport is named after a brand. There is the Rogers Centre, … Continue reading
Naming Rights Sponsorship – Do it Right
In the last few months, there has been a flurry of naming rights and rights acquisition agreements. Some have been good news, some not so good. Some have been big stories, others not so big, but important all the same. … Continue reading