Tag Archives: NHL

Scotiabank Bets on a New Kind of Hockey Card

Posted on May 3, 2012 by shannon

As reported by Sean Pasternak at Bloomberg Business Week yesterday, Scotiabank has again showed their ownership of hockey in Canada. Asked whether he’s a fan of hockey, Canada’s national pastime, Bank of Nova Scotia Chief Executive Officer Richard Waugh reached … Continue reading →

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PIZZA PIZZA Flies with the Winnipeg Jets – Sponsorship Agreement

Posted on December 12, 2011 by shannon

Last week, as reported in Marketing’s Marketing Daily, Evra Taylor reported that Pizza Pizza (Pizza 73 for those in Alberta) announced a partnership with True North Sports & Entertainment to sponsor the Winnipeg Jets. The Canadian quick-serve restaurant chain will … Continue reading →

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An Incredible Sponsorship Program – Winnipeg and the NHL

Posted on July 26, 2011 by shannon

The deals are done! Winnipeg has come back into the NHL fold and now hosts a team once again. They sold out their seasons tickets in seven minutes! On the outside, it is a fairy tale story, in my opinion. … Continue reading →

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Winnipeg Keeps MTS Centre Until At Least 2021

Posted on June 20, 2011 by shannon

Late last week Winnipeg’s new NHL team made an announcement about a but it wasn’t quite what the masses have been waiting on. True North’s downtown arena will continue to be called MTS Centre until at least 2021, when the … Continue reading →

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Air Canada Sponsor vs. NHL Property – Calling Bluff?

Posted on April 12, 2011 by shannon

As Kenny Rogers once sang, “Know when to hold them and know when to fold them.” Last month, NHL sponsor Air Canada took a huge stance. When the NHL failed to monitor its own sandbox and deal with unsportsmanlike conduct, … Continue reading →

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Breweries Sponsoring NHL Teams

Posted on February 21, 2011 by shannon

As reported over the weekend in The Toronto STAR, there have been plenty of hockey fights started because of beer. Now there’s a beer fight over hockey. Labatt Brewing Co. has signed up two NHL teams – the Vancouver Canucks … Continue reading →

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Tim Horton’s Signs as Title Sponsor of 2011 Tim Horton’s NHL Heritage Classic

Posted on December 10, 2010 by shannon

Yesterday, Tim Horton’s, one of North America’s largest quick service restaurant chains, signed on as the title sponsor of the highly anticipated 2011 Tim Horton’s NHL Heritage Classic™, part of a new multi-year partnership with the National Hockey League (NHL). … Continue reading →

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