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Tag Archives: Saskatchewan Potash Corporation
BHP Billiton Title Sponsor Of Saskatoon’s Holiday Light Tour
Earlier this week, Australian mining giant BHP Billiton, who is in a massive takeover bid of Saskatchewan’s Potash Corporation, made what appeared to be a major sponsorship investment. It was announced that BHP Billiton would be the title sponsor of Saskatoon’s BHP Billiton … Continue reading
Sponsorship Battling – BHP and Potash Corp.
You have to love it! Sponsorship battles. As one friend in the industry pointed out “isn’t great when two big competitors fight it out through sponsorship investments?” He is so right. He was referring to the extravaganza undertaken by Potash … Continue reading →