Tag Archives: SMCC

The Business of Sport – SMCC Sponsorship Awards

Posted on April 21, 2012 by shannon

Now available: The April 21st , 2012 episode of “The Business of Sport” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. April 21st, 2012 Show Notes (topics discussed) … Continue reading →

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Sponsorship Marketing Professional Development

Posted on April 10, 2012 by shannon

Last week, I was in Toronto to attend the Sponsorship Marketing Council of Canada (SMCC) Marketing Awards and Conference. What a great day! Over the past several years, I have seen such great growth in the education and professional development … Continue reading →

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Canadian Sponsorship Landscape Study 2012

Posted on March 7, 2012 by shannon

The Sponsorship Marketing Council of Canada (SMCC), TrojanOne, University of Ottawa, Canadian Sponsorship Forum and IMI International are undertaking the 6th Annual Canadian Sponsorship Landscape Study (CSLS). This is the benchmark study in Canada undertaken by the polling of industry participants … Continue reading →

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Sponsorship Marketing Awards Judging Panel Announced

Posted on December 28, 2011 by shannon

Just before the holiday break, the Sponsorship Marketing Council of Canada (SMCC) announced that a panel of leading industry experts has been selected to judge the 8th Annual Sponsorship Marketing Awards, Canada’s premier showcase of sponsorship marketing excellence. The awards, … Continue reading →

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Sponsorship Marketing Awards

Posted on November 24, 2011 by shannon

Earlier this week an announcement was made for a call for entries for the 8th Annual Sponsorship Marketing Awards by the Sponsorship Marketing Council of Canada (SMCC). It was also announced that a new category has been added to this … Continue reading →

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Training Leadership

Posted on October 25, 2011 by shannon

Today, I am delivering the keynote address at the Western Sponsorship Congress™ (follow #WSCongress hashtag on Twitter during the Congress). It is a sold-out conference with over 250 registered delegates. The interesting thing is that the room will be filled by … Continue reading →

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Consumer Sponsorship Rankings

Posted on September 27, 2011 by shannon

Which sponsors are recognized by consumers as being most supportive of the arts? Who do consumers think are the biggest sponsors of sport in Canada? What does the average Canadian think about sponsorship overall? Who do Canadians remember most among … Continue reading →

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First Ever! Canadian National Consumer Sponsorship Ranking (CSR)

Posted on July 5, 2011 by shannon

Last Friday was Canada Day. As Canadians, we have a lot to be proud of-our great banking system, incredible way of life, vast country, multicultural society and great opportunities. In the world of sponsorship marketing, Canada is still in its … Continue reading →

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