Tag Archives: Social Media

What is the Role of Social Media in Sponsorship?

Posted on October 4, 2011 by shannon

OK, so it is an ongoing question. What role do social media and digital marketing play, if any, in sponsorship? You cannot negate the fact that social media and digital marketing are everywhere. You cannot live without them. Either you … Continue reading →

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Social Media – It’s in the Plan

Posted on December 7, 2010 by shannon

OK, so I am now integrated into social media (or sort of). Those who attended the Western Sponsorship Congress™ in Calgary last month will have experienced the Twitter, blog and social media interactions. Over the past 14 months or so, … Continue reading →

Posted in Social Media and Sponsorship, Tuesday Morning Commentary | Tagged | 1 Comment

The Partnership Group is Growing and Expanding

Posted on September 14, 2010 by shannon

In follow up to last weeks’ Tuesday Morning Commentary I needed to look at where we as a company are going in our second decade of existence. This is critical for us as a company but a process each brand … Continue reading →

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