Tag Archives: Toronto Maple Leafs

Sponsorship Marketing Professional Development

Last week, I was in Toronto to attend the Sponsorship Marketing Council of Canada (SMCC) Marketing Awards and Conference. What a great day! Over the past several years, I have seen such great growth in the education and professional development … Continue reading

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Event and Sports Sponsorship – The Big Guys Grow Bigger!

As reported earlier this week by Canadian Press, the Toronto Maple Leafs owner Maple Leaf Sports and Entertainment is teaming with Live Nation Entertainment in a deal that will see MSLE manage sponsorships and ticket sales for the American concert … Continue reading

Posted in Breaking Sponsorship News, Event Sponsorship, Sports Sponsorship | Tagged , , , | 1 Comment

Rogers In Talks To Buy Toronto Maple Leafs

As reported yesterday in the Toronto Star, it would be the biggest transaction in Canadian sport history. Rogers is in talks to buy the Toronto Maple Leafs in a deal worth more than $1 billion. The sale would include the … Continue reading

Posted in Breaking Sponsorship News, Sports Sponsorship | Tagged , | 2 Comments