Tag Archives: Training and Development

Yes! Small Organizations Can Sell Sponsorships Too

Since January, I have delivered 21 workshops, seminars, keynote speeches and professional development programs to groups and audiences across Canada. That is more than one per week in the first quarter of the year. These include sessions ranging from an … Continue reading

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Sponsorship Industry – is it Complicated?

Who says you can’t teach an old dog new tricks? We have lots of veterans in the sponsorship and sport marketing industry, but I sometimes think they need to learn new tricks too. In late January, I attended a two-day … Continue reading

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Canadian Schools Failing At Offering Sponsorship Marketing Training

I often talk about professional development—how important it is and how fast it is growing alongside the sponsorship industry. In the decade since the Partnership Group – Sponsorship Specialists™ started, the world of professional development has increased tenfold. There used … Continue reading

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The Rise of the Sponsorship Professional

The holiday season is in full swing. I’m sure most of us have had our fill of receptions, parties, and thank-you events from the professional side, not to mention the personal side. I really do enjoy this time of year, … Continue reading

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Sponsorship Growth and Personal Development

For some of you reading this Tuesday Morning Commentary today, you will also be listening to me live in Calgary. Today I am delivering our annual “year in review” and forecasting for 2011 with the opening keynote at the Western … Continue reading

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