Tag Archives: TrojanOne

Canadian Sponsorship Landscape Study 2012

The Sponsorship Marketing Council of Canada (SMCC), TrojanOne, University of Ottawa, Canadian Sponsorship Forum and IMI International are undertaking the 6th Annual Canadian Sponsorship Landscape Study (CSLS). This is the benchmark study in Canada undertaken by the polling of industry participants … Continue reading

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Consumer Sponsorship Rankings

Which sponsors are recognized by consumers as being most supportive of the arts? Who do consumers think are the biggest sponsors of sport in Canada? What does the average Canadian think about sponsorship overall? Who do Canadians remember most among … Continue reading

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Sponsorship Growth and Personal Development

For some of you reading this Tuesday Morning Commentary today, you will also be listening to me live in Calgary. Today I am delivering our annual “year in review” and forecasting for 2011 with the opening keynote at the Western … Continue reading

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