Tag Archives: Western Sponsorship Congress

Looking Long Term – The Future of Sponsorship Marketing Professional Development

Posted on March 20, 2012 by shannon

Recently, all the Partnership Group – Sponsorship Specialists™ from BC to Newfoundland gathered for a retreat. Thirteen of us were together for two and-a-half days of strategic planning and discussions. We looked at all of our services. We observed how … Continue reading →

Posted in Sponsorship Training | Tagged , , , , , | 4 Comments

Setting the Record Straight

Posted on December 20, 2011 by shannon

I have always said that sponsorship and sponsorship marketing are about relationships. At the Partnership Group – Sponsorship Specialists™, we do our best to develop, nurture, and maintain relationships with our team members, prospects, clients and their partners. We do … Continue reading →

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What Canadian Consumers Think

Posted on December 6, 2011 by shannon

What were the outcomes of the 2011 Consumer Sponsorship Rankings? Who do consumers believe really supports the arts? Who do they think supports Canadian sport? What event is most recognized by Canadian consumers? When we undertook this comprehensive national research … Continue reading →

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Spreading the Word

Posted on November 15, 2011 by shannon

Last week, I made some predictions based on what I saw and experienced at the Western Sponsorship Congress™. Right now, I am in Halifax and on another whirlwind speaking tour. Since September and by the end of November, I will … Continue reading →

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Sponsorship Professional Development

Posted on November 8, 2011 by shannon

The Western Sponsorship Congress™ was an amazing success. For the seventh consecutive year, the conference was sold out. But more important was the professional development and learning that occurred. As I look forward to the final two months of 2011, … Continue reading →

Posted in Sponsorship Training | Tagged , , , , , , , | 2 Comments

Training Leadership

Posted on October 25, 2011 by shannon

Today, I am delivering the keynote address at the Western Sponsorship Congress™ (follow #WSCongress hashtag on Twitter during the Congress). It is a sold-out conference with over 250 registered delegates. The interesting thing is that the room will be filled by … Continue reading →

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What is the Role of Social Media in Sponsorship?

Posted on October 4, 2011 by shannon

OK, so it is an ongoing question. What role do social media and digital marketing play, if any, in sponsorship? You cannot negate the fact that social media and digital marketing are everywhere. You cannot live without them. Either you … Continue reading →

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Consumer Sponsorship Rankings

Posted on September 27, 2011 by shannon

Which sponsors are recognized by consumers as being most supportive of the arts? Who do consumers think are the biggest sponsors of sport in Canada? What does the average Canadian think about sponsorship overall? Who do Canadians remember most among … Continue reading →

Posted in Sponsorship Training | Tagged , , , , | 3 Comments

Land Sponsors By LISTENING!

Posted on September 20, 2011 by shannon

So, how do you get the close on a sponsorship marketing deal? The answer is simple. Listen. Yes, listen! Recently, I have seen several proposals that were “sure things” go sideways. But when you listen to prospects and build proposals … Continue reading →

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Sponsorship Revenue – Making it Part of Your Marketing Plan

Posted on August 9, 2011 by shannon

Someone asked me recently, “Can you run your organization effectively on sponsorship revenue?” I answered, “You can if your assets are of value, but I would not recommend it.”Properties need to diversify their revenue channels. This may mean sponsorship revenue … Continue reading →

Posted in Arts and Culture Sponsorship, Municipality Sponsorship, Sponsorship Training | Tagged , , | 2 Comments