The new BMW i3, the first all-electric BMW and World Green Car of the Year, will lead the pack at the 2015 BMO Vancouver Marathon as a result of a new sponsorship agreement for the event.
“With the BMO Vancouver Marathon recognized as one of the world’s leading marathons, we feel it’s a great fit with the BMW brand,” adds Marc Belcourt, National Manager of BMW i. “This partnership reflects our belief that commitment and dynamism of the sport of running parallels the qualities of our automotive philosophy.”
As the official automotive sponsor of the event, BMW will provide three BMW i car models on race day – two lead vehicles and one media vehicle. These key vehicles lead the race, providing direct updates and feedback to the event organizers. BMW i cars will also be showcased at the Health, Sports & Lifestyle Expo, April 30 – May 2 at Vancouver Convention Centre West.
The automotive company will also provide four dealership locations throughout the lower mainland for a special event series for runners and sports enthusiasts. Beginning in January 2015, these informative sessions will occur once a month leading up to marathon weekend.
The BMO Vancouver Marathon on May 3, 2015, features four separate race distances with the Marathon, new Marathon Relay, Half Marathon and 8KM race routes, in addition to a Kids Fun Run.