Calgary Sports and Entertainment, the owners of NHL side, Calgary Flames and CFL team, the Calgary Stampeders, recently announced they have renewed their partnership with Repucom, the global leaders in sponsorship marketing research.
As part of the deal, Repucom will provide the franchise with comprehensive media exposure evaluation analysis for both teams’ commercial partners.
Jim Bagshaw, Vice-President with Calgary Sports and Entertainment, said: “The expectations from our commercial partners is that we supply them with data and insights that provide input to measure a return on investment and media exposure is definitely one of their Key Performance Indicators. Repucom’s data provides great insights for business development and client servicing purposes.”
“We want to ensure that we provide our partners with the highest returns and Repucom’s insights help us not only to determine current brand exposure but also how to improve and increase the exposure for our brands. Calgary Sports and Entertainment has always been on the forefront in using data and insights to improve and support our business and will continue do so in the future.”
Yoeri Geerits, Vice President of Repucom, Canada, said: “We have an excellent relationship with Calgary Sports and Entertainment and are proud to be working with one of the largest and most successful franchises in Canada.
“We look forward to a prosperous season for both teams and watch, as always, with interest.”
Hear more from Yoeri Geerits at his workshop at the SMCC Western Sponsorship Congress in Calgary October 21 – 22, 2014. Register today!