Canadian Sponsorship Landscape Study 2012

The Sponsorship Marketing Council of Canada (SMCC), TrojanOne, University of Ottawa, Canadian Sponsorship Forum and IMI International are undertaking the 6th Annual Canadian Sponsorship Landscape Study (CSLS).

This is the benchmark study in Canada undertaken by the polling of industry participants (sponsors – brands, properties and agencies). The outcomes of this annual study are important to all of us in the industry to track growth, determine trending, highlight issues and determine revenues spent and acquired.

The team members at the Partnership Group – Sponsorship Specialists™ annually participate in this survey and urge you to take the 15 minutes required to do so as well. By participating in the 2012 CSLS survey you will add important data. As well you will receive a free copy of the final report to be released in July 2012.

Access the survey here.

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