Successful Activations

Successful Activations

Sponsorship is about interaction. It is about brands providing opportunities for fans (customers, subscribers, donors, users, or whatever you call your audience) that will enhance the experience they expected to have and build a relationship between that brand and the...
Heading in the Right Direction

Heading in the Right Direction

In my role as CEO of Partnership Group – Sponsorship Specialists®, I have played a leadership role—not only with the company, but also with our clients. A great deal of the time I spend providing our consulting/mentoring and advisory services is around leadership....
Municipalities – The Growth Sector

Municipalities – The Growth Sector

Like everyone else, the municipal sector is looking for more money. In their case, they are looking to raise more money without raising taxes and user fees. One of the channels for revenue development is corporate sponsorship and naming rights. Sure, municipalities...
Making People Dump You on Social Media

Making People Dump You on Social Media

Recently, I have been getting frustrated with LinkedIn. I seem to be getting more and more “sales pitches” and “information overload.” This is mostly coming from people I don’t know very well or have only known a short while on LinkedIn—sometimes less than five...
Understanding Opportunity

Understanding Opportunity

I recently read that data is not as important as relationships. The author of the article said that we need to get back to understanding our audiences and stop being overwhelmed by “data.” I agree with building relationships. Sponsorship is about relationships—people...
Getting What You Want

Getting What You Want

Have you ever had a situation where you really wanted something and you are told no—or know the answer will be no? Whether it is time off work, a raise, a sponsorship proposal, the car for the night when you were younger, we have all had those experiences. In my...