Ensuring Success

Ensuring Success

Success does not come just from hard work and present knowledge. Nor does it just come from a positive attitude. But having the right attitude, working hard, and having the needed knowledge will bring you success. There are lots of ways to build knowledge. There is a...
Attitude!

Attitude!

Last week, when looking at tips for being successful in the sales process, I mentioned the importance of attitude. We are often reminded of the importance of attitude. Sometimes though, people tell me about the importance of knowledge or hard work. I remind them that...
Closing the Deal

Closing the Deal

Do you find sales easy? Some people are great at it—it comes to them naturally. But for most, it is a burden, a struggle, and even a fear. Every day, we work with clients and their staffs to help with the sponsorship sales process. Within these organizations, we build...
Making Your Team Even Better

Making Your Team Even Better

I am guessing you have a great team that you work with. Is your team good?  You may be the leader, the senior person, the workhorse, or the newbie. But you know well enough that a team is only successful when all members do their part and feel everyone else is also...
Understanding Your Value

Understanding Your Value

Do you know what you are worth? I am not just talking about your property’s assets in sponsorship valuation terms. I am talking about the value of your organization’s brand and also your personal brand. Over the past 25+ years in this industry, I have done my best to...