The Love of Sponsorship

The Love of Sponsorship

Happy Valentine’s Day! It is a day of love. I hope you have already ordered flowers for your partner, chocolates for your parents, and of course, some sort of recognition for your staff and sponsorship partners. OK—so most of you probably don’t equate Valentine’s Day...
Trinity of Sponsorship

Trinity of Sponsorship

Clear your mind. Get ready to toss out with the garbage all that you have traditionally been taught about sponsorship. Huge paradigm change. This is more than the death of the gold, silver, and bronze stock packaging which died two decades ago (but that some poor...
Customer Service

Customer Service

I recently purchased some new accounting software for personal use. I wanted to track my household budgets better. I bought it at Staples. Everything was great. I got it home, and one Sunday, I went forward to load and begin to use it. It has been a long time since I...
Where Does Experience Come From?

Where Does Experience Come From?

Experience is a great thing. It is something that many of us have a lot of—and many don’t. There is no substitute for experience. You can study hard and learn lots from text books, but when it comes down to it, you need hands-on experience to be successful. Could you...
What to Expect in 2017

What to Expect in 2017

Late last year, I presented the opening keynote at the Western Sponsorship Congress® (WSC) – Alberta Forum and looked at what to expect in 2017. I thought I would share those predictions with you now. As the session ran long, and I don’t want this to be a long article...