Effective Communication

Effective Communication

Have you ever participated in an employee review, or better yet, a student-led parent-teacher conference? The times when I received staff reviews, it was the “boss” and me. The bosses always said what they thought, wrote the review, and I never saw it until I was in...
Writing Better…

Writing Better…

Do you want to be able to write better? I am always looking to get better at everything I do, so I did some research on how to write better. Through all the years that I have written this TMC column, I have done it by the seat of my pants. Typically, I write like I...
Does Social Media Work?

Does Social Media Work?

What a silly question! Of course social media works! So does sponsorship marketing, radio, outdoor, newspaper, TV, and so on. But your expectations need to be realistic. Reality check: You need to know what you are trying to achieve. Then determine the channel or...
You Get What You Pay For

You Get What You Pay For

There is an old saying, “You get what you pay for.”  We all know it well. We bought the cheaper can of soup or laundry detergent and the outcome was less than we desired. Perhaps the soup was saltier than expected, less healthy, or less bountiful in flavour. Perhaps...
Work Life Integration versus Work Life Balance

Work Life Integration versus Work Life Balance

Don’t hate me. As you read this, I am on the beautiful Garden Island of Kauai in Hawaii.  It is amazing. The sun seems to shine every day. It is peaceful (except for the roosters crowing all day long—another story) and serene. It’s the perfect place to get away from...
Elevator Pitch

Elevator Pitch

It is sometimes hard to describe what I do for a living and what the Partnership Group – Sponsorship Specialists® does. It is especially hard to describe succinctly—in a short enough conversation that someone can understand what we do, and how we can help them or...