Sponsorship Love at Valentines

Sponsorship Love at Valentines

Do you celebrate Valentines? Valentines is when you are supposed to recognize the one (or ones) that you love—your family, your friends—and show them you really care. Originally, and from a religious perspective, this is the day to feast and celebrate St Valentine....
Lead Generation

Lead Generation

Do you have enough money? Money from sponsorship, or any other business, comes from clients and partners. I don’t care whether you are a sponsor or a property, having customers/clients (or whatever you want to call them) that provide you the funds to operate, is...
Why Sponsorships Work

Why Sponsorships Work

I often get asked why I think sponsorship works? People working for brands ask, “Why should I invest in sponsorship?” It may be a non-profit, membership organization, municipality, charity, or sport organization. They ask, “Why should we get into sponsorship? Does it...
Sponsorship Prospect Segmentation Modeling

Sponsorship Prospect Segmentation Modeling

Do you really know who your customer or fan is? Are you marketing your brand correctly to the right audience? As a property, are you targeting the correct prospects as sponsors? And if you do “know” all this, how are you justified? For years, we have used the “common...
Getting Feedback

Getting Feedback

Sometimes it is really hard to receive feedback. Perhaps it is because the person needing the feedback is not open to it and creates road blocks to allowing others to provide it. Perhaps it is because the person or persons who could provide feedback don’t want to give...
Reading Body Language

Reading Body Language

They say that our words account for only 7% of communication. Non-verbal communication accounts for 55%, and tone or inflection accounts for 38%.  So, how well are you communicating in that sponsorship deal negotiation or discovery session? To be successful in...