Ongoing Learning

Ongoing Learning

Last week, the WSC—Alberta Forum was amazing! With over 20 different presenters, over 100 registered delegates, and a ton of learning, it was one of the best conferences I have attended this year. I wanted to take some time this week to recap some of what I took away...
Who is Gen Z and Why Should It Matter

Who is Gen Z and Why Should It Matter

Baby Boomer to Millennial, Gen X to Gen Z. Who can keep them straight anymore and do we really need to? First, let’s define who they are and then look at what I think is a pretty important audience that we need to be focused on. Baby Boomers: Born 1945 to 1965 – 65...
Customer Service

Customer Service

Part of customer service is consistency. If you are running a sponsorship program, you must be fair and equitable to all. If sponsor A spends $10,000, they should get $10,000, or close to it, in value (perhaps a little more). The sponsor who spends $25,000 should get...
Scarier than Halloween

Scarier than Halloween

Today is Halloween. The ghosts, goblins, witches, zombies, and other scary trick-or-treat seekers will be in abundance. But tomorrow, the scare will be over, other than perhaps the potential for cavities from all that candy. I did offer to sacrifice my teeth for my...
Getting Things Done

Getting Things Done

It drives me crazy! People are forever procrastinating. For those who don’t know me personally, I am the anal-retentive organized one. I plan ahead. I make lists. I get stuff done. Typically, if I say I am going to get back to you on a certain date, I do. If I say I...