Getting Past the Lingo

Getting Past the Lingo

Have you had your IAV done recently? We are working on one for the ROX. When calculating impressions, did they use traditional media metrics like CPP or GRPs? Do you have your BATNA in place? You need to get me these answers ASAP. I am pretty sure everyone got the...
Negotiating Like a Pro

Negotiating Like a Pro

How well do you negotiate? Yes, let’s face it. We have to negotiate every day—sometimes for a new house, with our spouse for a trip to Mexico versus Paris, with our kids about what they will wear to school, and of course, at work with suppliers, clients, and bosses...
One Size Fits All

One Size Fits All

For socks, it might be a one size fits all, but it doesn’t work in the sponsorship world. To get to the point, your stock packages no longer work. They are dead. They have ceased to exist. How else can I drive this point home? Many of you are reading this and saying,...
Infrastructure

Infrastructure

Recently, I spoke at three conferences associated with municipalities. There was the CAMA Conference in Fredericton. This included the CAOs (Chief Administration Officers) from cities and towns across the country. Then I was in Charlottetown at the Recreation Atlantic...
Thinking Outside the Box

Thinking Outside the Box

I often hear that it’s an old cliché and we need to set it aside. But I believe that, no matter what phrase you want to use, we need to think differently. We need to be more creative in our sector. We need to take technology to the next level. We need to think beyond...
Principles above All Else

Principles above All Else

I like the quote, “Human beings come and go, but principles go on and on.” Over the years, you will work with a lot of different people. It doesn’t matter if you are with the same organization for 30+ years (yes, there are still people that do that) or have worked for...