The Art of Managing

The Art of Managing

I learned the hard way—and I have the scars to prove it. When I was in university, I managed the pub nights at our college within Western University. Yes, I had to “hire” staff to bartend, clean up, bounce, etc. Then I had to manage them. Later I got into restaurant...
Making Discovery Sessions Work

Making Discovery Sessions Work

I often get pushback from clients or their prospects about discovery sessions. Some say they take too long. Some claim they don’t need so much information. I disagree. I have a recent example. Senior management at the property was pushing their sponsorship manager to...
International Day of Friendship

International Day of Friendship

Did you know that today is #DayOfFriendship or the International Day of Friendship? It is a UN sanctioned day! As we all know, our world faces many challenges, crises, and forces of division, such as poverty, violence, and human rights abuses, among many others, that...
Building Trust

Building Trust

The sponsorship marketing industry is relationship based. And the basis or foundation of any relationship, personal or professional, is trust. If you cannot trust your best friend or spouse, the relationship is most likely doomed. If you don’t trust your partner as a...
Measuring ROI

Measuring ROI

Do you know how to measure ROI on your sponsorship investment? Was it a success? How do you know? All great questions. And wouldn’t you be ecstatic if I had really simple answers? Well I do! The simple way to measure ROI and determine if, as a brand or sponsor, your...