Jul 11, 2013 | Event Sponsorship, Sponsorship Update (in the news!), Sports
As Lead Partner for the Toronto 2015 Pan Am / Parapan Am Games, CIBC has committed to help create a lasting sport legacy in Canada. That’s why they have developed CIBC Team Next: a $2 million program and the first of its kind in Canada, to help the next generation of...
May 3, 2013 | Event Sponsorship, Sponsorship Update (in the news!), Sports
Freedom 55 Financial has been confirmed as the presenting sponsor of the Tour Championship of Canada, PGA Tour Canada’s showpiece finale. Freedom 55 Financial has signed a multi-year contract, ensuring the event stays in London for the foreseeable future. “We’re...
May 2, 2013 | Event Sponsorship, Sponsorship Update (in the news!), Sports
Earlier this week the “Hockey Night in Canada Play On” Street Hockey Tournament announced that United Parcel Service Canada (UPS) would be the title sponsor of the Corporate Division of the tournament. UPS will not only be registered to play in the most renowned...
Apr 17, 2013 | Arts and Culture, Event Sponsorship, Sponsorship Update (in the news!)
Earlier this month the Fringe Theatre Adventures and ATB Financial announced an exciting new partnership in the city of Edmonton. Through this partnership ATB Financial is the Lead Partner and Sponsor of The Edmonton International Fringe Theatre Festival and The ATB...
Aug 23, 2011 | Arts and Culture, Event Sponsorship, Municipalities
Just before the July 1 holiday weekend, as fairs, festivals, and cultural events across Canada were ready to hit their peak, Finance Minister Jim Flaherty came right out and said it. He said something that most of us knew, but few listened to the warnings. He spoke of...
Apr 19, 2011 | Event Sponsorship
Running a conference, workshop or event is a great opportunity to generate sponsorship revenue. I watch so many conferences across the country miss out on opportunities. They sell the traditional exhibitor booth, or “presenting sponsor” of a speaker or workshop. Often...