Apr 12, 2011 | Event Sponsorship
Sponsorship Marketing Council Communication: Toronto, April 8, 2011: RONA, the hardware, home renovation and gardening retailer, took home Best of Show at the 7th annual Sponsorship Marketing Awards (SMAs). The SMAs, presented yesterday at the Sponsorship Marketing...
Feb 11, 2011 | Event Sponsorship, Sponsorship Update (in the news!)
As reported in the Halifax Chronicle Journal this morning, the CEO of the Canada Winter Games in Halifax was defending security preparations on the eve of the opening ceremonies. Chris Morrissey confirmed Thursday that Dave Worrell, co-head of security for the Games,...
Feb 2, 2011 | Event Sponsorship, Sponsorship Update (in the news!), Sports
As reported earlier this week by Canadian Press, the Toronto Maple Leafs owner Maple Leaf Sports and Entertainment is teaming with Live Nation Entertainment in a deal that will see MSLE manage sponsorships and ticket sales for the American concert promoter in...
Jan 31, 2011 | Arts and Culture, Event Sponsorship, Sponsorship Update (in the news!)
As reported over the weekend by CTV and on www.ctvwinnipeg.ca, a small group of Winnipeg artists may hurt the masses. A festival meant to promote Prairie artists has hit a public-relations snag, with a number of artists signing a petition objecting to an energy...
Jan 11, 2011 | Event Sponsorship, Tuesday Morning Commentary, Weekly Commentary
Often I see the headlines “City Loses on Sponsorship” or “Organization Got Left Paying the Tab.” When the City of Edmonton went back to secure the Honda Indy last year, people said they would “lose another $12 million.” Prime Minister Stephen Harper claimed EXPO 2015...
Oct 8, 2010 | Event Sponsorship, Sponsorship Update (in the news!)
Earlier this week, Australian mining giant BHP Billiton, who is in a massive takeover bid of Saskatchewan’s Potash Corporation, made what appeared to be a major sponsorship investment. It was announced that BHP Billiton would be the title sponsor...