The Western Sponsorship Congress™ was an amazing success. For the seventh consecutive year, the conference was sold out. But more important was the professional development and learning that occurred. As I look forward to the final two months of 2011, I look back at...
Today, I am delivering the keynote address at the Western Sponsorship Congress™ (follow #WSCongress hashtag on Twitter during the Congress). It is a sold-out conference with over 250 registered delegates. The interesting thing is that the room will be filled by three...
One of the biggest draws and most popular sessions of the Western Sponsorship Congress is the “Five Minute Pitch™”. This year The Partnership Group – Sponsorship Specialists™ and Hilborn eNEWS offered a coveted spot on the Five Minute Pitch™ panel...
Let’s face it. Sponsorship is about marketing and return on investment. Selling properties need to sell assets for enough money (based on the fair market value of those assets) to make a living. They need to sell sponsorships to brands to cover the costs of their...
Which sponsors are recognized by consumers as being most supportive of the arts? Who do consumers think are the biggest sponsors of sport in Canada? What does the average Canadian think about sponsorship overall? Who do Canadians remember most among properties and...
So, how do you get the close on a sponsorship marketing deal? The answer is simple. Listen. Yes, listen! Recently, I have seen several proposals that were “sure things” go sideways. But when you listen to prospects and build proposals based around what they need in...