Sponsorship Professional Development

The Western Sponsorship Congress™ was an amazing success. For the seventh consecutive year, the conference was sold out. But more important was the professional development and learning that occurred. As I look forward to the final two months of 2011, I look back at...

Training Leadership

Today, I am delivering the keynote address at the Western Sponsorship Congress™ (follow #WSCongress hashtag on Twitter during the Congress). It is a sold-out conference with over 250 registered delegates. The interesting thing is that the room will be filled by three...

Measuring Success of Sponsorship Marketing

Let’s face it. Sponsorship is about marketing and return on investment. Selling properties need to sell assets for enough money (based on the fair market value of those assets) to make a living. They need to sell sponsorships to brands to cover the costs of their...

Consumer Sponsorship Rankings

Which sponsors are recognized by consumers as being most supportive of the arts? Who do consumers think are the biggest sponsors of sport in Canada? What does the average Canadian think about sponsorship overall? Who do Canadians remember most among properties and...

Land Sponsors By LISTENING!

So, how do you get the close on a sponsorship marketing deal? The answer is simple. Listen. Yes, listen! Recently, I have seen several proposals that were “sure things” go sideways. But when you listen to prospects and build proposals based around what they need in...