Policy Development

Yes you need a sponsorship policy in place! Every municipality does. Whether you are doing full-scale building naming rights deals or just soliciting sponsorship for your Canada Day event, professionally developed sponsorship marketing policy is essential. Too many...

Balancing the Budget

Today every municipality in Canada is looking for additional revenue channels to help balance the budget. Corporate sponsorship is one of those channels. In fact in the corporate sponsorship industry (which is a $1.8 billion industry in Canada) municipalities are the...

Municipal Sponsorships

There is still too much talk and too little action. Municipalities across Canada continue to talk about getting into the sponsorship game. But as with most politicians, I think this talk is a lot of hot air. As a leading sponsorship firm in Canada, the Partnership...