‘King of Beers’ could name London Centre

As reported in the London Free Press by Chip Martin, the question now is ‘Hey London, is this Bud for you?’ A plan is in the works to rename the John Labatt Centre as Budweiser Gardens. The plan was to do it quietly and quickly Tuesday when council will be asked to...

New Oilers Arena Presented to Council

Details became clearer Wednesday on what the new home for the National Hockey League’s Edmonton Oilers would look like. But the question of how much it would cost and who would pay remained as fuzzy as ever. Architects unveiled for city councillors design sketches and...

Naming Rights

Naming Rights Recently, I met with a brand client of ours. We were discussing naming rights. They were insistent on “finding a building to name.” When it comes to sponsorship marketing, too many people think it is all about naming rights. The sponsoring...