May 29, 2013 | Naming Rights, Sponsorship Update (in the news!)
What’s in a name? For the Kamloops Sports Council, it’s cash to go toward fundraising required to host tournaments. For $15,000 to $25,000 a year, with a three to five-year commitment, sponsors can have their name on the ice and a Zamboni at the McArthur...
May 9, 2013 | Naming Rights, Sponsorship Update (in the news!)
Yesterday Levi Strauss & Co. announced that it will present the Santa Clara Stadium Authority, the future home of the San Francisco 49ers Football Club a proposal for a 20-year, $220 million naming rights agreement for ”Levi’s® Stadium”. The apparel company is...
Jun 29, 2012 | Naming Rights
Late last week Councilor Mark Taylor of the City of Ottawa, as reported by Graham Lanktree of Metro, said city buildings and parks and recreation programs could be named by sponsors under the Community Champions program. It’s unusual territory for a city, says...
Jun 25, 2012 | Naming Rights
As reported in the London Free Press by Chip Martin, the question now is ‘Hey London, is this Bud for you?’ A plan is in the works to rename the John Labatt Centre as Budweiser Gardens. The plan was to do it quietly and quickly Tuesday when council will be asked to...
May 17, 2012 | Naming Rights
Details became clearer Wednesday on what the new home for the National Hockey League’s Edmonton Oilers would look like. But the question of how much it would cost and who would pay remained as fuzzy as ever. Architects unveiled for city councillors design sketches and...
Apr 17, 2012 | Naming Rights
Naming Rights Recently, I met with a brand client of ours. We were discussing naming rights. They were insistent on “finding a building to name.” When it comes to sponsorship marketing, too many people think it is all about naming rights. The sponsoring...