Jan 30, 2024 | Tuesday Morning Commentary
This week, I thought we might look at a single division within the worldwide sponsorship sector. For some, these numbers may be unfathomable. But the reason for looking at them is to illustrate how big this sector truly is. When I started 34+ years ago, sponsorship...
Jan 23, 2024 | Tuesday Morning Commentary
Whether you have been in the sponsorship industry for over 34 years like me or you are a newbie, staying on top of new trends, insights, and information is critical for your success. There are lots of ways to stay on top of the industry. Here are a few that are top of...
Jan 16, 2024 | Tuesday Morning Commentary
We all know storytelling works. We are all aware that stories are engaging. They influence people. They inspire and excite. As authors Dan and Chip Heath illustrate in their research, 63% of presentation attendees remember the stories told, while only 5% remember...
Jan 9, 2024 | Tuesday Morning Commentary, Uncategorized
Our sector is focused on creativity. We need to forever be creative—thinking of new ideas, experiences, and opportunities. Who came up with the idea for “deep fried Mars® bars”—now a staple at fairs? Or what about Foam Fest? Sometimes, it just takes a little...
Jan 2, 2024 | Tuesday Morning Commentary
Unlike most years when I recap the “year that has been” in the last TMC of the year and forecast the future in the first TMC of the New Year, I have changed it up. Last week, I looked at Boxing Day, and presented some thoughts and insights on corporate partner...
Dec 26, 2023 | Tuesday Morning Commentary
What the heck is Boxing Day and why do we celebrate it? In Britain, a “Christmas box” is a name for a Christmas present. Boxing Day was traditionally a day off for servants when they received a Christmas box from the master. Servants would also go home on Boxing...
