Dec 19, 2023 | Tuesday Morning Commentary
As I do each year at this time, I want to take this opportunity to wish you, your family, and colleagues a very Merry Christmas! To those who have other spiritual celebrations at this time, including the Jewish, Muslim, Buddhist, Pagan, and Zoroastrian communities,...
Dec 12, 2023 | Tuesday Morning Commentary
Marketing is about making you, your brand, product, or service stand out. Sometimes that “differentiation” is worth protecting. That’s when you invest in a trademark! For instance, both our name (Partnership Group – Sponsorship Specialists®) and the name of the event...
Dec 5, 2023 | Tuesday Morning Commentary
To get things done we need to take action. Things don’t happen unless you take action. Sitting, thinking, planning, waiting, etc. do not get things done. If you want to close that deal, you need to move it forward; do the discovery session; cultivate; prepare and...
Nov 28, 2023 | Tuesday Morning Commentary
Meetings… ugh! We all have them. In person face to face meetings. Zoom meetings, phone meetings, chat meetings. We are forever in meetings. And truly… some of them seem to run forever and others seem like a waste of time. So how can we make meetings better and...
Nov 21, 2023 | Tuesday Morning Commentary
Over the past week, including today I will have delivered three sessions or workshops to three distinct audiences. The first was as a three-hour guest lecture to a fundraising course at McGill University in Montreal. It was amazing. The class was engaged and eager to...
Nov 14, 2023 | Tuesday Morning Commentary
Whether you are a brand or a property, you need to understand your audience. As a property you need to know who your actual audience is for several reasons. You need to sell them tickets or access or convince them to donate or invite them to follow you and your...
