Jan 18, 2011 | Activation, Tuesday Morning Commentary, Weekly Commentary
The Miramar Air Show takes place in San Diego each October. It has about 700,000 attendees over the three-day event. This is a huge number by any standard but I have seen events of this size fail at sponsorship. The sponsorship lessons to be learned, though, apply to...
Nov 30, 2010 | Activation, Tuesday Morning Commentary, Weekly Commentary
It was over a month ago that the Western Sponsorship Congress™ took place. The accolades are still coming in. I was talking with two Congress sponsors this past week about other business. Again both brought up the service and delivery they received from Nicki and the...
Oct 19, 2010 | Activation, Selling, Tuesday Morning Commentary, Weekly Commentary
I am sure we have all done it at some point in our lives. Perhaps told a bit of a ‘white lie’ or stretched the truth a little to ‘get that job’ or ‘get that date in high school’ or perhaps even to sell a product or service. From my...
Oct 12, 2010 | Activation, Training, Tuesday Morning Commentary, Weekly Commentary
Summits are important. They take sponsors of properties to the next level. I am excited next month to be speaking at two summits on behalf of the properties who are hosting these events for their clients. Summits are so different from what we traditionally see. I hear...
Oct 5, 2010 | Activation, Sports, Tuesday Morning Commentary, Weekly Commentary
Someone has to take the blame. No one at the top ever wants to accept responsibility. I recall an old saying about something that rolls downhill and the folks at the bottom get the brunt of it. So who do you blame when sponsorship revenue goes wrong? Who is to blame...