Jul 1, 2013 | Sponsorship Update (in the news!), Sports
As the Canadian Football League (CFL) kicks off the 2013 season, Sun Life Financial recently announced its continued partnership with Canada’s league, also providing career and financial planning services to players through the CFL Players’ Association....
Jun 28, 2013 | Sponsorship Update (in the news!), Sports
The Calgary Flames announced today a donation of $1 million to the Canadian Red Cross for Alberta flood relief efforts from the Flames Foundation for Life. Due to the devastating flood that the City of Calgary and Alberta has experienced, the donation will be...
Jun 28, 2013 | Sponsorship Update (in the news!), Sports
Great focus has been placed recently on marathons, triathlons and other endurance sports and how participation rates have increased greatly. In this month’s SPONSORIUM Report these events and their sponsorship rights fees are examined, which indicates they are...
Jun 20, 2013 | Sponsorship Update (in the news!), Sports
The National Hockey League, CBC Hockey Night in Canada and Kraft announced this week the wait is over for fans in the Ontario township of Stirling-Rawdon, the winner of Kraft Hockeyville. After the postponement of last year’s game, hockey enthusiasts will have the...
Jun 19, 2013 | Naming Rights, Sponsorship Update (in the news!), Sports
Ottawa’s Scotiabank Place will be renamed the Canadian Tire Centre, the team recently announced. Senators owner Eugene Melnyk said the new strategic partnership between Senators Sports & Entertainment and the Canadian Tire Corporation included, but is not limited...
May 21, 2013 | Sponsorship Update (in the news!), Sports
The Vancouver Canucks have won an $825,987 suit against Canon Canada over a breached five-year sponsorship and equipment agreement. At issue are unsold sponsorship benefits the Canucks were left holding for the next several years, having reserved the space for the...