BMO Team of the Week Returns

Apr 5, 2013 | Sports

Earlier this week BMO Financial Group kicked off the third year of its highly successful nationwide youth soccer program, BMO Team of the Week. Thanks to some star power, this year will be the biggest year yet with Canadian National Women’s Team stars Diana...

NHL Brand Value

Apr 2, 2013 | Sports

A few weeks back after the NHL lockout was settled, David Friend wrote an article about how the NHL would lose more than $300 million in brand value as the lockout loses fans. patHe cited Brand Finance, a consultancy that tracks the value of brand names in the real...

Canadian Snow Sports Join Forces

Apr 1, 2013 | Sponsorship Update (in the news!), Sports

Canada’s seven National Snow Sport Organizations have formed a marketing consortium to attract corporate partnerships and they have hired an outside sponsorship brokerage to sell for them. Alpine Canada, the Canadian Freestyle Ski Association, Canada Snowboard,...