Oct 30, 2012 | Tuesday Morning Commentary, Weekly Commentary
I hear it over and over again, “Today’s youth are not motivated” or “Today’s generation doesn’t have the same values as we do or as we had when we were their age.” People criticize those aged 15 to 35. They say it is the “me generation.” They claim that these students...
Oct 23, 2012 | Tuesday Morning Commentary, Weekly Commentary
How does a brand measure results? When companies invest in sponsorship marketing plans, be it millions of dollars with the Olympics or a local charity investment, how can they tell if they succeeded? How can they tell if they should re-invest? These are age-old...
Oct 16, 2012 | Tuesday Morning Commentary, Weekly Commentary
Today, many of you are just settling down in the Chrome Room at the Deerfoot Inn and Casino for the opening keynote of the 2012 SMCC Western Sponsorship Congress™. With over 250 registered delegates at this leading Canadian sponsorship conference, the outcomes will...
Oct 9, 2012 | Tuesday Morning Commentary, Weekly Commentary
Next week, at the sold-out SMCC Western Sponsorship Congress™ in Calgary, the 2012 Consumer Sponsorship Rankings (CSR 2012) highlights will be released. This proprietary subscription research study speaks live with over 1000 Canadians about sponsorship. It is not an...
Oct 2, 2012 | Tuesday Morning Commentary, Weekly Commentary
The IEG Performance Research Study, which came out earlier this year, clearly supports what we were already seeing. This study supports the July release of the Canadian Sponsorship Landscape Study and the findings of the 2012 Consumer Sponsorship Rankings, which will...
Sep 25, 2012 | Tuesday Morning Commentary, Weekly Commentary
Last week, I wrote about “the halo effect” on events, buildings, and properties that have had multiple names, all of which have been commercial. The other area we often advise on is the sponsorship naming rights of iconic buildings “owned” by the community or named...
