May 22, 2012 | Tuesday Morning Commentary, Weekly Commentary
People buy from people they like. This is also true in the sponsorship and sport marketing worlds. When you treat people well, they stick with you. While it is true that your product must deliver, when you fail to provide great customer service or fail to deliver what...
May 8, 2012 | Tuesday Morning Commentary, Weekly Commentary
A few months ago in New York, the famous Westminster Dog Show took place. Janet Gadeski, president of Hilborn and editor of Hilborn E-News and Canadian Fundraising & Philanthropy, forwarded an article to me about a sponsorship of the dog show. Basically, it spoke...
Apr 3, 2012 | Tuesday Morning Commentary, Weekly Commentary
A month or so ago, I read a great article in Forbes by my friend Paul Klein . It was interesting because I deal daily with companies that engage in sponsorship and marketing. Each day, I work with brands that are trying to achieve better bottom lines. They invest in...
Mar 27, 2012 | Tuesday Morning Commentary, Weekly Commentary
Neither I, nor any of my business acquaintances are heart surgeons. The sense of urgency required when responding to issues is not life-threatening as it would be for a heart surgeon. We are in the sponsorship marketing industry. Yet at times, I think some of the...
Feb 14, 2012 | Tuesday Morning Commentary, Weekly Commentary
It’s Valentine’s Day-a day of romance and relationships. So, what does that have to do with sponsorship and sponsorship marketing? Everything. Absolutely everything. I use the analogy of dating and marriage when I am talking about sponsorship...
Jan 3, 2012 | Tuesday Morning Commentary, Weekly Commentary
Welcome back! For most of us, it is the first day of work in 2012. It is a new start, a time to meet new goals, and a time to place 2011 in the rear view mirror. Whether or not your fiscal year began two days ago, it is a time of new beginnings. Everyone wants to...
