Molson-Coors, one of Canada’s oldest beer companies, recently announced it has renewed and strengthened its sponsorship agreement with the Canadian Olympic Committee for the next four years, which will take the deal through Sochi 2014 and Rio 2016.
The deal includes an initial $10,000 donation to the Canadian Olympic Foundation, a significant contribution toward helping athletes with their final push to get to Sochi, Russia for the Olympic Winter Games next February, and will continue to benefit athletes financially throughout the life of the agreement.
Molson-Coors has been elevated to the level of Official Supporter of the Canadian Olympic Team.
“The level of continuing support on the part of our marketing partners for our Olympic team has just blown us away,” Canadian Olympic Committee CEO Chris Overholt said. “It’s really record-setting in every regard. These contributions allow us to support the programs that have been so important to our recent (podium) success at the Olympics.”