Chris Reed, Senior Associate

Chris provides a client-focus, analytical mind with 20 years of management experience. He specializes in strategic planning, brand management, project/event execution and promotions within the sports, hospitality and entertainment industries both on the property and client sides of the business.

He has an impressive background in corporate sponsorships garnered from his 18 years at Maple Leaf Sports & Entertainment Ltd. leading the partnership service team which was responsible for managing and activating portfolios for such blue-chip clients as Molson, Coca-Cola, Ford, Rogers Communications, Air Canada, IBM, BMO Financial Group, TD Waterhouse, Ontario Lottery Corporation.

Chris provides his expertise to our clients in areas of program activation, sponsorships and ROI measurement as well as development of selection criteria for sponsorship investments.

Chris is based in Toronto where he resides with his wife Liz and their two children.

chris@partnershipgroup.ca