City of Edmonton Celebrates Another One!

The City of Edmonton recently announced another partner into their ever expanding sponsorship portfolio. Mark Forbes, Corporate Sales Representative for the City secured a five year sponsorship with Laugh ‘N’ Learn Toy Shop. The almost quarter of a million dollar deal positions Laugh ‘N’ Learn Toy Shop as the Official Sponsor of Organized Birthday Parties at the City of Edmonton Facilities. Mark attended the SMCC One Day Sponsorship Training Workshop delivered by the Partnership Group – Sponsorship Specialists™ in the spring and the group used this prospect (at the time) as a case study to build conceptual assets and activation ideas. And it paid off!

Gary Dewar, Sales and Sponsorship Supervisor – Community Facility Services, for the City of Edmonton commented “this partnership is a great example of a true partnership. Beyond the rights fee Laugh ‘N’ Learn Toy Shop has already stepped up to the plate with activation idea and implementation. It delivers great ROI for our families on these special occasions as well as Laugh ‘N’ Learn Toy Shop and the City of Edmonton. Gary will be attending the SMCC Western Sponsorship Congress next month in Calgary ( as well as co-presenting in the Pre Congress Municipal Sponsorship Half Day Workshop on October 21 in Calgary. 

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