Discussion

Join our interactive community as we explore different topics and trends. Our experts will weigh in with their latest thoughts, encouraging an open dialogue and discussion. And, we will point you in the right direction with links to groups and organization that are prominent in the sponsorship marketing industry.

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Reading Body Language

Reading Body Language

They say that our words account for only 7% of communication. Non-verbal communication accounts for 55%, and tone or inflection accounts for 38%.  So, how well are you communicating in that sponsorship deal negotiation or discovery session? To be successful in...

Making Conferences Pay Off

Making Conferences Pay Off

Can you leave every conference you attend saying, “That was worthwhile and a great investment”? This week, I am at the Sport Event Congress (SEC) for Sport Tourism Canada. Two weeks ago I was at the WSC® Municipal Sponsorship Summit and in the next while I will also...

Leap Years

Leap Years

You have an extra day this month. Normally, tomorrow would be the last day of February, but since it is a leap year, you get an extra day! What are you going to do with it? First though, you need to look at all the myths, truths, and circumstances around February...

Sponsorship Updates

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