Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!

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Monday Morning

Monday Morning

There is a reason the TMC (Tuesday Morning Commentary) comes out on Tuesdays. (Well at least most Tuesdays… yes, I remember the December 11 posting error!) It’s because Mondays are too busy. Your mailbox is being pelted with Monday Morning Updates and newsletters,...

Staying Focused

Staying Focused

I was with a client last week. It is a brand, a sponsor that invests in properties for marketing purposes. He was having a bad few days. He was having trouble getting his sponsorship investment approved by his superiors. He knew it would deliver good ROI for his...

Bending the Rules

Bending the Rules

In the past three months or so, I have had several readers write to me about bending the rules. Some asked, “When is it OK to bend the rules?” while others have questioned not so much “when” but rather “is it OK to bend the rules?” I thought long and hard about this...

Lessons Learned

Lessons Learned

Isn’t it funny that life is lived forward, but lessons are learned backwards? We learn from our mistakes and hope to get better. I had this experience in the not-so-distant past. We had a client who was just really disorganized, a little scatterbrained (too much on...

Exclusivity

Exclusivity

Exclusivity is a sticky issue for both properties and sponsors. When can you offer or get it? What is the value or cost? A few weeks back, I had a “reach out” from a regular reader of the TMC. She made a terrific comment and had (as always) some pretty substantiated...

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